WORK CHRONOLOGY

2016 – Present

CHILDREN'S AID FOUNDATION OF CANADA

Manager, Marketing & Digital

 2008 – 2015    

TORONTO SYMPHONY ORCHESTRA

Senior Manager of Digital Media

Provided strategic oversight of all new media and web initiatives across the organization with a focus on leading collaborative processes with internal and external stakeholders.

Key Accomplishments:

• Built, led, and coached a digital team, plus suppliers and freelancers to support the achievement of organizational goals including: web design, usability and development, social media and content strategy, web analytics, social media monitoring, video production, podcast and radio production, photography, email marketing, web content management, and video and online advertising.
• Strategies resulted in social media channels being consistently among top referrers to corporate website.
• E-commerce activities led to consistent annual increases in both number of tickets sold online and revenue generated online. During the 2014-2015 Season we achieved record-setting online sales.
• Digital marketing strategies led to several TSO live events trending on Twitter, including a unique partnership with the MIT Media Lab.
• Successfully implemented a content strategy and annual plans that combined high impact content over short periods of time, and high value long tail content.
• Consistently set new benchmarks with innovative content creation, distribution, and engagement strategies that exceeded expectations.
• Built in-house creative media production capabilities (writing, video, audio and photography) including production of promotional, documentary, and editorial content that regularly led to earned media for the TSO.
• Led development and implementation of a mobile strategy including vision, navigation design, user experience design, and content management plan.
• Developed and implemented email marketing strategy to support sales efforts that became the most effective source of direct marketing.
• Collaborated with departments on all new media communications initiatives, including public education programs, fundraising, and customer service, leading to growth in sales, donations, and engagement rates.
• Established and managed budgets for all digital initiatives ensuring all projects were completed on time and on budget.

2004 - 2008     

SPINGLOBE                                              

Interactive Designer, Art Director

Oversaw all design work at a seven-person marketing agency specializing in integrating digital and social media with traditional marketing.

Key Accomplishments:

• Designed and deployed several websites including integration of social media technologies.
• Directed corporate rebranding including brand strategy, brand guidelines, visual identity, website redesign, print material, and trade show display.
• Lead the design, development and planning for several immersive, interactive video productions.

2002 - 2004

Interactive Designer (Freelance)

Website and multimedia design, illustration and video production.

2001 – 2002                                             

NINEDOTS

Interactive Project Manager

• Successfully managed the implementation of bilingual web projects for clients such as Levi’s Canada, and Molson Breweries.
• Worked closely with Web Designers and Information Architects to develop thorough schematics and easy-to-navigate and engaging designs.

2000 to 2001                                                            

ICE (Integrated Communications & Entertainment)

Interactive Project Coordinator                                 

• Successfully managed the implementation of bilingual web projects for clients such as Air Canada, Fidelity Investments, Allstate Insurance.
• Coordinated the deployment and training for corporate CMS implementations.
• Budget management and reconciliation.

1998 - 2000                                                            

CITY OF TORONTO

Y2K Project Communications Coordinator and Technical Writer

• Served as liaison with all levels of management on progress, status, and issues management for 150 individual projects.
• Managed the publication of weekly status reports for the Executive Team and Steering Committee.
• Researched, wrote and copy-edited compliance manuals, guidelines and status reports.

EDUCATION AND TRAINING

Design Thinking Fundamentals & Design Thinking Facilitation

The Moment Innovation Academy

Foundations in Digital Communications Strategy and Social Media

University of Toronto, School of Continuing Studies

New Media

RYERSON UNIVERSITY

Bachelor of Arts

YORK UNIVERSITY

TECHNICAL SKILLS

• Content Management Systems, WordPress, Google Analytics, Hootsuite Pro, Tessitura (Ticketing and Fundraising System), Adobe Creative Suite (Photoshop, Illustrator, AfterEffects, InDesign, Acrobat), Dreamweaver (HTML/CSS), MS Office Suite (Word, Excel, PowerPoint), Audacity, MS Project, Visio, Keynote
• Operating Systems: Mac, Windows